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Some Critical Questions for your Business to Track

These are critical questions that every business needs to be able to answer on a regular basis.   


BDA has experience pulling together the necessary data and creating dashboards and reports that answer these questions by providing up-to-date metrics for each one.

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Overall Company Performance

Are you able to answer these questions quickly when asked?

What is our overall company performance?

What are our month over month sales?

How much profit are we making?

How productive is our company?

What is the pace at which our sales revenue is moving?

How much are we spending to gain a customer?

How many customers keep coming back?

How do our customers view our product/service?

Are we targeting the right markets?

How well is our sales team performing?

Are we targeting the right markets?

How visible is our company/product?

How our we performing against our goals?

What is our company morale?


Sales

Do you have a handle on how your sales are performing?

Does overall performance line up with macro-level trends?

What products or services are the easiest to sell first?

Does geography or seasonality have an effect on the pipeline?

What types of accounts are most likely to expand?

Which accounts are most likely to churn?

Who’s the best stakeholder?

What are top reps doing differently than everybody else?

How many meetings, emails, or calls does it take to close a deal?

Which reps need guidance and coaching?

Which opportunities are close to the finish line, but need urgent attention

How effective is our sales team?


Marketing

Do you have a handle on how your marketing team is performing?

How much revenue is our marketing effort generating?

How much does it cost to identify, attract, qualify and retain a customer?

How much does it cost to turn a prospect into a customer?

What is the value of a given customer?

How long do customers stay with us?

How effective is our website at generating leads?

How effective is <action> at generating leads?


Financials

How does our revenue compare with our expenses?

How much profit do we get from revenue?

How much profit do we get from revenue before interest and taxed?

How healthy is our company in terms of paying financial obligations?

How much cash on hand do we have?

How effective is our billing & collections?

Are we paying our debts on time?

What is the expected revenue per month?


HR / People

How often do employees leave?

How happy are our employees?

How is our employee career growth going?

How productive is our workforce?

How expensive is it to train our employees?


Customer service

How quickly are customer issues resolved?

How many customer issues do we receive a month?


Manufacturing / Retail

Are what rate are we selling our inventory?

What amount of rejected or unusable items are we creating?

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